Lecturer – Digital Marketing

About the role

The University of Sagrado Corazón seeks a qualified Lecturer in Digital Marketing to teach graduate‑level courses within its Digital Marketing program. The successful candidate will design and deliver curriculum, mentor students, and contribute to the university’s research and community outreach initiatives.

Key responsibilities

• Develop and teach graduate courses covering digital marketing strategies, analytics, and emerging technologies.
• Design course materials, assessments, and active‑learning activities aligned with program objectives.
• Mentor and advise graduate students on academic and professional development.
• Collaborate with faculty across disciplines to integrate digital marketing concepts into broader curricula.
• Engage in scholarly research and publish findings in relevant academic venues.

Required profile

• Doctoral degree (Ph.D., DBA or equivalent) from an accredited institution.
• Minimum three years of professional experience in digital marketing or related fields.
• Prior teaching experience in higher‑education settings with a commitment to pedagogical excellence.
• Proficiency in both Spanish and English communication.
• Demonstrated commitment to equity, inclusion, and interdisciplinary collaboration.

Required skills

• Digital marketing strategy development and implementation.
• Artificial intelligence and automation applications in marketing.
• Omnichannel, content, and influencer marketing.
• Marketing analytics, social media management, and programmatic advertising.
• Search engine optimization (SEO) and search engine marketing (SEM).
• Branding and public relations in digital media.
• Online research techniques and tools.