Market Access Marketing Manager

About the role

AbbVie is looking for a Market Access Marketing Manager in San Juan, Puerto Rico. The role covers brand marketing activities, develops the business and maximizes income in the installed base according to the product life cycle, and meets sales and margin goals while communicating the approved value proposition to key stakeholders.

Key responsibilities

• Provide leadership through direction, skill development and knowledge of disease, product, industry, competition and the company.
• Lead the brand team to anticipate trends and needs, set goals, monitor progress and execute global and US marketing strategies with the appropriate medical, regulatory, legal and OEC approvals.
• Hold accountability for the allocated Brand P&L and financial planning (Financial Plan, Focus/Update, LRP).
• Maximize brand sales and margin revenue through effective execution of brand activities and brand team participation.
• Develop brand strategy, set the direction for existing and new products, support product market expansion and define competitive positioning and customer segments.
• Execute brand and commercial strategies with timelines, budgets and stakeholder responsibilities.
• As project owner, develop brand promotional material and the Med/Reg (ePass) approval process.
• Translate strategy into tactics, allocate responsibilities to cross-functional and field teams, and adjust tactics based on KPI results.
• Maintain deep customer insight and prepare the Brand Strategic Plan and financial forecasts for upper management.

Required profile

• Bachelor's degree; concentration in science or business administration desirable, MBA preferred.
• 3 to 5 years of experience in marketing, sales and/or commercial areas.
• Pharmaceutical or healthcare background highly desired; knowledge of managed care and health systems highly preferred.
• Regular driving required, with eligibility to operate a company vehicle.

Required skills

• Excellent written and verbal communication, including presentations in English and Spanish.
• Financial, analytical and decision-making skills, with strong negotiation and leadership abilities.
• Knowledge of regulations, compliance and legal standards affecting brand management.

What we offer

• Paid time off (vacation, holidays, sick leave).
• Medical, dental and vision insurance and a 401(k) for eligible employees.
• Eligibility for short-term incentive programs.