Parts and Service Sales Manager (Heavy Equipment, Bilingual)

About the role

Gatesource HR is looking for a Parts and Service Sales Manager to drive profitable aftermarket growth across Puerto Rico and assigned Caribbean markets. The role leads the field sales, inside sales and parts counter teams, expands customer relationships and increases market share for heavy equipment and allied brands. It combines territory development, hands-on sales leadership and close coordination with equipment sales, rental and service teams.

Key responsibilities

• Develop and execute sales plans for parts and services across the assigned territories.
• Grow business with existing customers while identifying new accounts and market opportunities.
• Promote preventive maintenance programs, repair options, rebuilds and service contracts.
• Build strong relationships with key accounts and understand their equipment and service needs.
• Lead, coach and evaluate field sales, inside sales and parts counter personnel, setting clear goals and monitoring performance.
• Work with equipment sales, rental and service teams to identify aftermarket opportunities.
• Increase customer adoption of online ordering platforms and other digital tools.
• Oversee the team's use of Salesforce to document customer interactions, manage opportunities, maintain account plans and improve forecast accuracy.
• Use sales data and customer feedback to find growth opportunities, strengthen retention and improve the customer experience.

Required profile

• Experience in parts and service sales within heavy equipment, industrial equipment or a related sector.
• Experience leading and developing customer-facing sales teams.
• Ability to grow accounts, develop new business and manage relationships with key customers.
• Strong understanding of aftermarket solutions, including parts, maintenance, repairs and service contracts.
• Ability to develop territory plans and use sales data to guide commercial decisions.
• Bilingual ability.

Required skills

• CRM experience, ideally Salesforce, for managing sales activity and pipeline reporting.
• Strong communication, coaching and cross-functional collaboration skills.